Audit SEO de www.apple.com

www.apple.com
July 5th at 4:47pm
Scan : https://www.apple.com
Score : 79/100

Informations générales

Robots.txt
Impact SEO
Niveau de résolution
Nous avons trouvé votre fichier Robots.txt.
# robots.txt for http://www.apple.com/

User-agent: *
Disallow: /*/includes/*
Disallow: /*/retail/availability*
Disallow: /*/retail/availabilitySearch*
Disallow: /*/retail/pickupEligibility*
Disallow: /*/shop/signed_in_account*
Disallow: /*/shop/sign_in*
Disallow: /*/shop/sign_out*
Disallow: /*/shop/*WebObjects/*
Disallow: /*/shop/1-800-MY-APPLE/*
Disallow: /*/shop/answer/vote*
Disallow: /*/shop/bag*
Disallow: /*/shop/browse/overlay/*
Disallow: /*/shop/browse/ribbon/*
Disallow: /*/shop/browse/campaigns/mobile_overlay*
Disallow: /*/shop/button_availability*
Disallow: /*/shop/favorites*
Disallow: /*/shop/iphone/payments/overlay/*
Disallow: /*/shop/mobile/olss_error*
Disallow: /*/shop/mobilex/*
Disallow: /*/shop/order/*
Disallow: /*/shop/question/answer/report*
Disallow: /*/shop/question/subscribe*
Disallow: /*/shop/question/unsubscribe/
Disallow: /*/shop/review/vote*
Disallow: /*/shop/reviews/report*
Disallow: /*/shop/rs-mvt/rel/*
Disallow: /*/shop/sentry*
Disallow: /*/shop/socialsharing/*
Disallow: /*/shop/store/feeds/*
Disallow: /*/shop/variationSelection
Disallow: /*_adc_*/shop/
Disallow: /*_aoc_*/shop/
Disallow: /*_edu_*/shop/
Disallow: /*_enterprise*/shop/
Disallow: /*_internal-epp-discounted*/shop/
Disallow: /*_k12nonbts*/shop/
Disallow: /*_kiosk*/shop/
Disallow: /*_nonbts*/shop/
Disallow: /*_qpromo*/shop/
Disallow: /*_refurb-discounted*/shop/
Disallow: /cn/*/aow/*
Disallow: /go/awards/*
Disallow: /newsroom/notifications/*
Disallow: /retail/availability*
Disallow: /retail/availabilitySearch*
Disallow: /retail/pickupEligibility*
Disallow: /shop/*signed_in_account*
Disallow: /shop/*sign_in*
Disallow: /shop/*sign_out*
Disallow: /shop/*WebObjects/*
Disallow: /shop/1-800-MY-APPLE/*
Disallow: /shop/answer/vote*
Disallow: /shop/bag*
Disallow: /shop/browse/campaigns/mobile_overlay*
Disallow: /shop/button_availability*
Disallow: /shop/favorites*
Disallow: /shop/mobile/olss_error*
Disallow: /shop/mobilex/
Disallow: /shop/order/*
Disallow: /shop/question/answer/report*
Disallow: /shop/question/subscribe*
Disallow: /shop/question/unsubscribe/
Disallow: /shop/review/vote*
Disallow: /shop/reviews/report*
Disallow: /shop/rs-mvt/rel/*
Disallow: /shop/search/*
Disallow: /shop/sentry*
Disallow: /shop/socialsharing/*
Disallow: /shop/store/feeds/*
Disallow: /shop/variationSelection*
Disallow: /tmall*
Allow: /ac/globalnav/2.0/*/images/ac-globalnav/globalnav/search/*

User-agent: Baiduspider
Disallow: */product-red/
Disallow: */product-red*
Disallow: /*/retail/availability*
Disallow: /*/retail/availabilitySearch*
Disallow: /*/retail/pickupEligibility*
Disallow: /*/shop/*WebObjects/*
Disallow: /*/shop/1-800-MY-APPLE/*
Disallow: /*/shop/2322-consumer*
Disallow: /*/shop/account/setup*
Disallow: /*/shop/answer/vote*
Disallow: /*/shop/browse/campaigns/mobile_overlay*
Disallow: /*/shop/browse/overlay*
Disallow: /*/shop/button_availability*
Disallow: /*/shop/bag*
Disallow: /*/shop/change_password*
Disallow: /*/shop/checkout*
Disallow: /*/shop/create_account*
Disallow: /*/shop/favorites*
Disallow: /*/shop/identify_user*
Disallow: /*/shop/mobile/checkout/start*
Disallow: /*/shop/mobilex/*
Disallow: /*/shop/question/answer/report*
Disallow: /*/shop/question/subscribe*
Disallow: /*/shop/question/unsubscribe/*
Disallow: /*/shop/review/vote*
Disallow: /*/shop/reviews/report*
Disallow: /*/shop/rs-mvt/rel/*
Disallow: /*/shop/sentry*
Disallow: /*/shop/sentryx/change_password*
Disallow: /*/shop/sentryx/create_account*
Disallow: /*/shop/sentryx/create_account_confirm*
Disallow: /*/shop/sentryx/identify_user*
Disallow: /*/shop/sentryx/sign_in*
Disallow: /*/shop/signed_in_account*
Disallow: /*/shop/sign_in*
Disallow: /*/shop/sign_out*
Disallow: /*/shop/socialsharing/*
Disallow: /*/shop/storeConfig*
Disallow: /*/shop/vieworder*
Disallow: /today*
Disallow: /*/variationSelection*
Disallow: /ae/*
Disallow: /am/*
Disallow: /apple-watch-nike/
Disallow: /apple-watch-hermes/
Disallow: /asia/*
Disallow: /at/*
Disallow: /au/*
Disallow: /befr/*
Disallow: /benl/*
Disallow: /bg/*
Disallow: /bh/*
Disallow: /br/*
Disallow: /bw/*
Disallow: /ca/*
Disallow: /ca/fr/*
Disallow: /cf/*
Disallow: /chde/*
Disallow: /chfr/*
Disallow: /ci/*
Disallow: /cl/*
Disallow: /cm/*
Disallow: /cn/*/aow/*
Disallow: /cn_cmb/*
Disallow: /cn_abc/*
Disallow: /cn_icbc/*
Disallow: /co/*
Disallow: /cz/*
Disallow: /de/*
Disallow: /dk/*
Disallow: /ee/*
Disallow: /eg/*
Disallow: /es/*
Disallow: /fi/*
Disallow: /fr/*
Disallow: /gn/*
Disallow: /gq/*
Disallow: /go/awards/*
Disallow: /gr/*
Disallow: /gw/*
Disallow: /hk/*
Disallow: /hk/en/*
Disallow: /hk-zh/*
Disallow: /hr/*
Disallow: /hu/*
Disallow: /id/*
Disallow: /ie/*
Disallow: /il/*
Disallow: /in/*
Disallow: /it/*
Disallow: /jo/*
Disallow: /jp/*
Disallow: /ke/*
Disallow: /kr/*
Disallow: /kw/*
Disallow: /la/*
Disallow: /lae/*
Disallow: /li/*
Disallow: /lt/*
Disallow: /lu/*
Disallow: /lv/*
Disallow: /ma/*
Disallow: /md/*
Disallow: /me/*
Disallow: /mg/*
Disallow: /mk/*
Disallow: /ml/*
Disallow: /mo/*
Disallow: /mt/*
Disallow: /mu/*
Disallow: /mx/*
Disallow: /my/*
Disallow: /mz/*
Disallow: /ne/*
Disallow: /newsroom*
Disallow: /ng/*
Disallow: /nl/*
Disallow: /no/*
Disallow: /nz/*
Disallow: /om/*
Disallow: /ph/*
Disallow: /pl/*
Disallow: /pt/*
Disallow: /qa/*
Disallow: /retail/availability*
Disallow: /retail/availabilitySearch*
Disallow: /retail/pickupEligibility*
Disallow: /ro/*
Disallow: /ru/*
Disallow: /sa/*
Disallow: /se/*
Disallow: /sg/*
Disallow: /shop/*
Disallow: /si/*
Disallow: /sk/*
Disallow: /sn/*
Disallow: /today*
Disallow: /th/*
Disallow: /th-en/*
Disallow: /tmall/*
Disallow: /tn/*
Disallow: /tr/*
Disallow: /tw/*
Disallow: /ug/*
Disallow: /uk/*
Disallow: /vn/*
Disallow: /za/*

User-agent: HaoSouSpider
Disallow: */product-red/
Disallow: /*/retail/availability*
Disallow: /*/retail/availabilitySearch*
Disallow: /*/retail/pickupEligibility*
Disallow: /*/shop/*WebObjects/*
Disallow: /*/shop/1-800-MY-APPLE/*
Disallow: /*/shop/2322-consumer*
Disallow: /*/shop/account/setup*
Disallow: /*/shop/answer/vote*
Disallow: /*/shop/browse/campaigns/mobile_overlay*
Disallow: /*/shop/button_availability*
Disallow: /*/shop/bag*
Disallow: /*/shop/change_password*
Disallow: /*/shop/checkout*
Disallow: /*/shop/create_account*
Disallow: /*/shop/favorites*
Disallow: /*/shop/identify_user*
Disallow: /*/shop/mobile/checkout/start*
Disallow: /*/shop/mobilex/*
Disallow: /*/shop/question/answer/report*
Disallow: /*/shop/question/subscribe*
Disallow: /*/shop/question/unsubscribe/*
Disallow: /*/shop/review/vote*
Disallow: /*/shop/reviews/report*
Disallow: /*/shop/rs-mvt/rel/*
Disallow: /*/shop/sentry*
Disallow: /*/shop/sentryx/change_password*
Disallow: /*/shop/sentryx/create_account*
Disallow: /*/shop/sentryx/create_account_confirm*
Disallow: /*/shop/sentryx/identify_user*
Disallow: /*/shop/sentryx/sign_in*
Disallow: /*/shop/signed_in_account*
Disallow: /*/shop/sign_in*
Disallow: /*/shop/sign_out*
Disallow: /*/shop/socialsharing/*
Disallow: /*/shop/storeConfig*
Disallow: /*/shop/variationSelection*
Disallow: /*/shop/vieworder*
Disallow: /apple-watch-nike/
Disallow: /apple-watch-hermes/
Disallow: /cn/*/aow/*
Disallow: /newsroom/notifications/*
Disallow: /retail/availability*
Disallow: /retail/availabilitySearch*
Disallow: /retail/pickupEligibility*
Disallow: /shop/bag*
Disallow: /shop/search/*
Disallow: /tmall/*

User-agent: Sogou web spider
Disallow: /*
Allow: /cn/*
Allow: /cn-k12/*

User-agent: Sogou inst spider
Disallow: /*
Allow: /cn/*
Allow: /cn-k12/*

User-agent: Sogou spider2
Disallow: /*
Allow: /cn/*
Allow: /cn-k12/*

Sitemap: https://www.apple.com/shop/sitemap.xml
Sitemap: https://www.apple.com/sitemap.xml
Sitemap: https://www.apple.com/newsroom/sitemap.xml
Sitemap: https://www.apple.com/retail/sitemap/sitemap.xml
Sitemap: https://www.apple.com/today/sitemap-index.xml

En savoir plus sur le fonctionnement du robots.txt
Sitemap
Impact SEO
Niveau de résolution
Vous avez un index de sitemap. Nous avons trouvé 42 urls dans votre index.
https://www.apple.com/jp/shop/sitemap-index.xml
https://www.apple.com/ph/shop/sitemap-index.xml
https://www.apple.com/hk-zh/shop/sitemap-index.xml
https://www.apple.com/kr/shop/sitemap-index.xml
https://www.apple.com/nz/shop/sitemap-index.xml
https://www.apple.com/th/shop/sitemap-index.xml
https://www.apple.com/sg/shop/sitemap-index.xml
https://www.apple.com/au/shop/sitemap-index.xml
https://www.apple.com/my/shop/sitemap-index.xml
https://www.apple.com/tw/shop/sitemap-index.xml
https://www.apple.com/cn/shop/sitemap-index.xml
https://www.apple.com/hk/shop/sitemap-index.xml
https://www.apple.com/uk/shop/sitemap-index.xml
https://www.apple.com/be-nl/shop/sitemap-index.xml
https://www.apple.com/it/shop/sitemap-index.xml
https://www.apple.com/lu/shop/sitemap-index.xml
https://www.apple.com/hu/shop/sitemap-index.xml
https://www.apple.com/at/shop/sitemap-index.xml
https://www.apple.com/cz/shop/sitemap-index.xml
https://www.apple.com/fi/shop/sitemap-index.xml
https://www.apple.com/tr/shop/sitemap-index.xml
Favicon
Impact SEO
Niveau de résolution
Votre page ne possède pas de favicon. Même si cela n'a pas d'impact direct pour le SEO, cela permet d'identifier votre site plus facilement c'est un atout de plus pour vos utilisateurs.
iFrame/Flash
Impact SEO
Niveau de résolution
Votre page n'a pas de balise "iframe". Votre page ne contient pas de Flash.
Charset Encoding
Impact SEO
Niveau de résolution
Votre charset encoding est en utf-8.
Url et Underscore
Impact SEO
Niveau de résolution
Votre url ne contient pas d'underscores (domain_url).
Longueur d'Url
Impact SEO
Niveau de résolution
Longueur: 21
Votre url ne dépasse pas 115 caractères qui est la limite a ne pas dépasser pour avoir des urls optimisées.
Url Canonique
Impact SEO
Niveau de résolution
Vous avez une url canonique ce qui est très bien pour spécifier l'url à indexer aux moteurs de recherche si vous avez plusieurs contenus similaires avec des urls différentes (pages de CMS, liste avec des fonctions de tris, etc...).
Http Vs Https
Impact SEO
Niveau de résolution
Vous êtes bien en Https.

Contenu du site

Titre
Impact SEO
Niveau de résolution
"Apple"

Le titre de votre page est trop court (5 car.) ce qui n'est pas optimisé pour les résultats de Google. Votre titre doit contenir entre 55 et 70 caractères (600 pixels).

En savoir plus sur la longueur d'une balise Title
Meta Description
Impact SEO
Niveau de résolution
""

Votre meta description pourrait être optimisée (0 car.). Vous pouvez mettre jusqu'à 320 caractères maximum.

En savoir plus sur la longueur d'une Meta Description
Serp Google
Apple
https://www.apple.com/
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert ...
h1, h2, h3, h4, h5, h6
Impact SEO
Niveau de résolution
H1 H2 H3 H4 H5 H6
0 4 10 12 5 0

H2: "iPhone X"
H2: "iPad"
H2: "MacBook Pro"
H2: "Apple Footer"
H3: "Say hello to the future."
H3: "Like a computer. Unlike any computer."
H3: "More power. More performance. More pro."
H3: "Shop and Learn"
H3: "Apple Store"
H3: "For Education"
H3: "For Business"
H3: "Account"
H3: "Apple Values"
H3: "About Apple"
H4: "Turn up summer."
H4: "Behind the Mac"
H4: "Behind the Mac"
H4: "Behind the Mac"
H4: "Behind the Mac"
H4: "Behind the Mac"
H4: "Behind the Mac"
H4: "Behind the Mac"
H4: "iPhone 8"
H4: "How to shoot on iPhone."
H4: "AirPods"
H4: "Apple Watch Series 3"
H5: "Buy a Mac or iPad Pro for college. Get Beats on us."
H5: "A new generation of iPhone."
H5: "Make the beautiful game even more beautiful."
H5: "Wireless. Effortless. Magical."
H5: "The freedom of cellular."

Votre page ne contient pas de H1.
Meta Robots
Impact SEO
Niveau de résolution
Votre page n'a pas de balise meta robots, elle devrait être indexée.
Liens
Impact SEO
Niveau de résolution
Nombre de liens : 118
Certains de vos liens contiennent une balise "title" vide. Vous devez corriger ce problème pour améliorer votre SEO.
Images
Impact SEO
Niveau de résolution
Nombre d'images : 0
Votre page ne possède pas d'image.
Contenu
Impact SEO
Niveau de résolution
Nombre de mots : 311
37 or 18 at 16 the 12 an 10 to 7 more 7 film 7 x 6 and 5 for 4 up 3 of 2 computer. 2 beautiful 1 touch 1 find 1 college. 1 summer. 1 app 1 performance. 1 call 1 college 1 shop 1 cellular. 1 power. 1 even 1 shoot 1 generation 1 beautiful. 1 ways 1 new
Le contenu de la page a plus de 150 mots ce qui est le minimum pour créer une page. Vous devez essayer de répéter les mots clés que vous voulez mettre en avant.

Informations techniques

Langue
Impact SEO
Niveau de résolution
La langue de la page est "en-US"
Taille de la page
Impact SEO
Niveau de résolution
Votre page fait plus de 50ko, elle fait 64.72ko. Il faut toujours veiller à l'optimisation des ressources. Plus la page est optimisée plus le temps de crawl l'est également.
Content type
Impact SEO
Niveau de résolution
Le content type de la page est "text/html; charset=UTF-8"
Domaine
Impact SEO
Niveau de résolution
Votre domaine expire en 2021 ce qui permet aux moteurs de recherche de comprendre que votre site est sérieux et qu'il ne s'arrêtera pas l'année prochaine.

Créé le 19/02/1987
Expire le 20/02/2021
Réponse serveur
Impact SEO
Niveau de résolution
Le code HTTP de réponse du serveur est 200. C'est parfait!
Page d'erreur personnalisée
Impact SEO
Niveau de résolution
Vous avez une page d'erreur 404 personnalisée.